Free guide · For beginners

The Free Model Guide

New to modeling? Start here. Learn how the industry works, what you need and what to avoid. Every term is explained, including and .

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Contact sheet of natural, unedited digitals against a plain wall

What you need before you start.

01

How the modeling industry works

Who books models, who pays, and how work actually reaches you.

02

The different modeling directions

Fashion, commercial, e-commerce, editorial and fitness — and who books each.

03

Agencies vs. freelance modeling

What representation gives you, what it costs, and when freelance makes sense.

04

Digitals

Light, background, clothing, camera position and the exact shots to take.

05

Building your first portfolio

How many images, which ones, in what order, and what to cut.

06

How to approach agencies

Researching agencies, what to send, and how to write the message.

07

Common beginner mistakes

The avoidable mistakes that make a first approach look unprepared.

08

First steps

A short, ordered list of what to do in your first two weeks.

The other free starting point

Need direction, not a guide?

The guide explains the industry. The quiz points to a direction. Start with the question you need answered.